What really drives machine purchases? (and how you can win more of them)

Spoiler: it’s not just the machine specs. When manufacturers evaluate a new machine purchase, they’re not just comparing speeds and feeds anymore.

They’re asking: “What happens after the machine ships?” “How fast can we get support?” “Can we monitor performance in real time?” “Will this vendor help us hit our KPIs, or leave us to figure it out?”

Welcome to the new buying criteria for machine builders:
✔️ Uptime 
✔️ Visibility 
✔️ Service experience 
✔️ Data access 
✔️ Long-term partnership

And that’s exactly where IXON helps machine builders win, again and again.

Why buyers choose one machine builder over another

Here are the unspoken (but real) differentiators today’s buyers look for:

• Fast, hassle-free support: If a customer’s line goes down, they need help now. 🔹“Will your team be able to diagnose remotely?” 🔹“Do we need to fly someone in?”
• Operational transparency: Production managers and engineers want data. They want to know what's happening inside the machine without lifting a panel.
• Digital maturity: Buyers trust machine builders who offer more than just metal, they want those who provide software-enabled insights and digital services.
• Service simplicity: Can you make it easy to re-order parts? Access documentation? Get a quick dashboard view of performance?
• Brand credibility: A modern, branded customer portal or app says, “We’re not just building machines, we’re building partnerships.”
  
  

How we help machine builders win (and retain) customers

At IXON, we enable machine builders to embed that differentiation directly into the ownership experience:

• Remote access: Diagnose PLCs, HMIs, or drives instantly, no need for onsite service.
• Branded customer portals & apps: Give your customers a digital window into their machines, with your logo, colors, and domain.
• Live dashboards & alarming: Provide real-time performance views and proactive alerts.
• Documentation & video integration: Centralize all support tools for operators and maintenance teams.
• Optional webshop: Let customers order consumables or spare parts directly from the portal.

The best way to sell the next machine?

Support the first one like a pro!

When customers feel seen, supported, and empowered, they come back. When they can see value in real time, they tell their peers. When you offer insights, not just equipment, you move from vendor to partner.

And that makes you the obvious choice the next time a new project hits their capital budget.

Want to see how it works?

Let’s talk about how you can use IXON to position your machines, and your brand, to win more deals and retain more customers.