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1 min. read
Sjors de Kleijn
Last update: 01-12-2020

The power of Corporate Identity in the ever-growing competitive jungle

Corporate identity is one of the key elements in business and organizational strategy nowadays. The importance of building a strong corporate identity is emphasized by growing competition worldwide. It is a strategic process in which we continually ask ourselves questions about our corporate identity, purpose and course. This process is continuous because of the ever-changing environment around us.

Corporate Branding as part of the Corporate Identity

There are many components that contribute to a corporate identity. Probably one of the first things that comes to mind is company branding. Not surprisingly of course, since it is a highly visible part of the corporate identity. Amongst company branding you’ll find aspects like a company name and company logo.

The art of repetition

You’ve probably noticed yourself, that marketing is the art of repetition. To stick out amongst the millions of brands and logos out there, we think of different (creative) ways to create awareness for the existence of our brand. Because what happens when you take an image and post it everywhere? Exactly, people take notice. So every time a customer comes into contact with your company, for example through a product or service that you provide, you should take the opportunity to remind them of your brand and corporate identity.

The opportunities for Corporate Branding

Bearing this in mind, IXON provides various creative ways to help showcase our customers’ corporate identities. We understand the importance of corporate branding for our users and take this into account in the solutions that we develop. Curious about the possibilities? We are happy to help.

Create your corporate branded IoT Portal

Register your company account on IXON Cloud and apply your company logo and colors to make it yours. Easy at that!

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