Welcome to this edition of the CONNECT newsletter, a bi-weekly note with the most interesting lessons & observations, fueled by research and conversations in the machine building industry.
Hi there,
I’m back in your inbox with a new topic to discuss!
The big question for this edition: why do so many machine builders struggle with staying connected to their machines?
You’ll probably think: “this is not new”. But we talk to many machine builders that are still struggling with this. Let's dive in and explore the five common pitfalls.
If you’re more interested in the solution than in the problem, feel free to check out ourwebsite 😉
Missing business model Machine builders face a significant challenge in conveying the value of machine connectivity to their customers. As a result, customers are hesitant to invest, hindering wider adoption of connectivity solutions for machines.
Lack of strategic relevance Some machine builders view machine connectivity as a feature rather than a strategic imperative, which results in missed opportunities to deliver remote support and develop data-driven services, as customers can easily opt-out.
Lack of standardization
Resource constraints and legacy machines hinder machine builders in achieving a unified connectivity approach, slowing the transition to a service-driven model.
Lack of internal technical know-how
Selecting the right connectivity tools is vital for machine builders and plant managers. But comparing options is not easy. It requires expertise in fields like software and cybersecurity.
Concerns about data loss and integrity
Many end-customers hesitate to embrace connectivity driven by concerns about vulnerabilities, data breaches, and cyber attacks.
See you in two weeks with a new edition where I’ll talk about how Albrecht Bäumer, a leading machine builder in the foam industry, accomplished an impressive 127% ROI by changing their remote access strategy.
I hope you have a productive day. - Steven
New private community
We are building a private community of service professionals and executives, working in the machine building industry, on LinkedIn.
The community focuses on the machine builders’ journey to become more service driven and learn from each other during this executing journey.
Join our waiting listto become a member of this community. More info on why and how to join can be found atixon.cloud/connect.