Hi there,
My name is Steven, Marketing Director at IXON. I have the honor and pleasure of appearing in your inbox every two weeks.
After 15 years of bringing different products to market, I know one thing for certain: the #1 way to face complex challenges is through connections. Connections with peers that are on a similar journey, and that are facing the same challenges.
Sounds obvious, right? But despite all the old and new ways of staying connected, we talk to a lot of machine builders that are still facing their challenges alone. Not together.
The word “connect” is at the heart of our business here at IXON. That’s why we want to play an active role in connecting people in the industry. Discuss common challenges with peers and industry experts.
This is not a silver bullet. It will not make our challenges go away. But the work becomes easier if we can share our journey with likeminded people and know that we’re all working on this together.
CONNECT is not about our product, or about IIoT as a technology. It's about the business challenges machine builders are facing on their journey to become more service-driven.
Are you on a journey to discover how to provide added value to your customers through data, how to sell these services to your customers, and what changes are needed in your organization (people, process and technology) to make this happen?
If the answer is yes, then CONNECT is for you.
See you in two weeks with a new edition where I’ll talk about why developing your after-sales services are key to sell more machines.
- Steven
PS. I would love to hear about your challenges and suggestions on what you want to read in this newsletter. Don't hesitate to hit reply and start a conversation!